Everyone Loses This Race To The Bottom As Fast Delivery Apps Hit The Wall Harry Lang / originally written for Marketing Week It sounded so good in theory. People love low cost/ low hassle solutions and even better, having a service that mimics thirty minute food delivery but for your…

The UK’s All Party Parliamentary Group instigated a plea for limits on online stakes and prizes and raising concerns about a lack of action from Government and the Gambling Commission. In 2019, the UK government’s All Party Parliamentary Group on gambling related harm (which included such luminaries as former Conservative…

When trusted brands f*ck over consumers, ending the relationship forever is only the start of their problems Harry Lang There are some brands that are perceived so highly in public consciousness so as to appear untouchable. …

Edited from Chapter 4 of ‘Brands, Bandwagons & Bullshit’ by Harry Lang Find the paperback & ebook here:- Brands, Bandwagons & Bullshit: How marketing, advertising, media and PR work - the essential guide… Buy Brands, Bandwagons & Bullshit: How marketing, advertising, media and PR work - the essential guide for career…www.amazon.co.uk When does middle age officially start these days? Is 60 the new 30? Are

Pete Davidson isn’t ugly. The SNL comedian and actor has the kind of boyish looks that would’ve got him I.D’d well into his twenties and a canvas of random, mismatched tattoos that suggest a drumming career cut short mid-rudiment. He’s kookily androgynous, in a small town, bar-keep-hero kind of way. …

If you’ve just started a marketing degree or you’re coming to the end of University or College and are looking at career options in marketing, advertising, media or PR, here are 5 books that will build your marketing capabilities, skills and knowledge. — Props to Chloe Lane of TopUniversities.com for inspiring this list. 1/ Influence: The Psychology of Persuasion by Robert Cialdin In Influence, Dr Cialdini explains the psychology behind why it is that people say “yes” and how to influence others. As you progress in your marketing career, the ability to influence peers, clients, CEOs and team members becomes more important than the channel skills themselves.

Some brief suggestions on how not to delude yourself as you start your marketing career “You can’t build a reputation on what you’re going to do.” Confucius came up with that. If you’re hoping to thrive in whichever marketing path you’ve chosen, there are a few traits, skills or clues that will ultimately make the most significant difference between a painful struggle and fluid progression. …

When will sponsors realise they can’t win at the 2022 FIFA World Cup in Qatar? Every four years, squads of highly paid professionals gather together to unite the world, hammer their opposition and prove to everyone that their team is number one. These teams are marketing departments, and their tournament…

Is Getting To 100 Followers Even Possible? I had a hit on here, once. My article exposing the nefarious underbelly of the Landmark Forum (a pseudo-cultish pyramid scheme of wide renown) had nearly two hundred and fifty ‘Likes’, eight comments and is in the top three searches in Google for the (rather too frequently asked) question:- “Is…