2023 Christmas Ad Review — From John Lewis to KFC

Harry Lang
4 min readNov 14, 2023

As Autumn winds blow the last of the leaves onto the train tracks, heavy pullovers replace light sweaters and crucially, Halloween skeletons are re-coffined for another year, it means the floodgates are open for Christmas Adverts. I thought I’d have a look and see what this year’s crop had in store:-

JD Sports / Bag for Life / Uncommon

Somebody more qualified than me called this a Christmas ad. It’s not — it’s a music video in the guise of a Kidulthood sequel that launched in November. Starring Central Cee And Kano…

--

--

Harry Lang

VP of Marketing at Kwalee. Author of 'Brands, Bandwagons & Bullshit' - a guidebook to how marketing, advertising, media and PR work.