5 best books to read if you’re a marketing student

If you’ve just started a marketing degree or you’re coming to the end of University or College and are looking at career options in marketing, advertising, media or PR, here are 5 books that will build your marketing capabilities, skills and knowledge.

Harry Lang

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4 min read

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Nov 3, 2022

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Props to Chloe Lane of TopUniversities.com for inspiring this list.

1/ Influence: The Psychology of Persuasion by Robert Cialdin

In Influence, Dr Cialdini explains the psychology behind why it is that people say “yes” and how to influence others. As you progress in your marketing career, the ability to influence peers, clients, CEOs and team members becomes more important than the channel skills themselves.

Alchemy by Rory Sutherland