I’m a customer-centric, creative and driven CMO specialising in leading effective teams through strategic brand building, KPI-driven customer acquisition, data-led media strategy, CRO and CRM retention, product marketing, engaging social/ video storytelling and delivering significant growth for ambitious, disruptive and brave B2C, B2B and D2C brands.

With over 22 years of integrated, brand and digital marketing experience and a significant marketing industry profile thanks to regular columns in Campaign and Marketing Week, I'm comfortable meeting challenging brand, customer acquisition and retention ROI objectives for international digital businesses which require an innovative, pragmatic and collaborative approach to engage with and motivate their customers.

I recently published ‘Brands, Bandwagons & Bullshit’, a guidebook to the marketing, advertising, PR and media industries, rated 5 Stars on Amazon. You can follow me on LinkedIn or @MrHarryLang