Ad Review/ August 2023

I recently pitched (unsuccessfuly) to Private Eye Magazine’s Ad Nauseam Column

Here are the ads, good and bad (mostly bad) I looked at under the microscope

Yeah, well, you know grey is my favourite colour

In a YouTube ad spot that tickled the collective receptacles of Adland this month, Fiat CEO Olivier Francois cheerily stated ‘We’ve broken the rules and decided to stop the production of Fiat grey cars” shortly before he, and the car he’s sitting in, are dunked in a CGI vat of orange paint.