All They Want For Christmas Is You

Charities are feeling the pinch of the cost of living crisis more than most — and it’s those they support who will have to pay.

Originally published by The Drum, December 2023

Regular readers of my articles kind of know what they’re in for. I usually hone in on a campaign or brand that’s done something particularly bad (or occasionally good), then stick the boot in with all the subtlety of a Tesla Cybertruck. I’ll even admit a smattering of cynicism can creep into my copy and yes this has, on occasion, evolved into downright indignation.