Brand yoga: How to be flexible and pivot your marketing strategy in the face of recession

Harry Lang
5 min readOct 19, 2022

There are endless examples of brands that have switched to new business models through circumstance or necessity. The key is to do it on your own terms.

Ferruccio Lamborghini built tractors. They were small, but they were powerful and efficient, so he sold a lot of them and became a wealthy man.

Harry Lang

VP of Marketing and author of 'Brands, Bandwagons & Bullshit' - a guidebook to marketing for students and students of marketing, advertising, media and PR