Don’t hate the player — hate the game. How some Vice industries have worked their way back into public favour

Originally written for Marketing Week

“There are things known and there are things unknown, and in between are the doors of perception.” Aldous Huxley

As I sit with my daughter at 5am on a morose Covid Monday, time moves ever so slowly.

Switch to the start of the working day. A short commute up the stairs, second coffee in hand and open the calendar. Suddenly it’s half one, time to cobble together…