Harry Lang
9 min readJan 25, 2023

Edited from Chapter 4 of ‘Brands, Bandwagons & Bullshit’ by Harry Lang

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When does middle age officially start these days? Is 60 the new 30? Are

Millennials really fast-tracking towards knitting and Ugg boots, bypassing

Harry Lang

VP of Marketing at Kwalee. Author of 'Brands, Bandwagons & Bullshit' - a guidebook to how marketing, advertising, media and PR work.