Is Damien Hirst the world’s greatest marketer?
The artist shows us that while anyone can paint a picture, he’s cornered the market in FOMO on an industrial scale
Visitors to my old house in London rarely commented on the quality of my art collection. Yes, the oil of Battersea Power station (purchased after an all nighter at Fabric and costing exactly one month’s salary in 2001) is very beautiful. And the pixelated nude (OK, quite pornographic) acrylic that hung on the bathroom wall certainly prompted a few debates about whether all art can be considered ‘good’ art (it can’t, apparently). But the…