Is the Landmark Forum a cult?

Harry Lang
8 min readApr 14, 2020

I went to the induction, so you don’t have to…

We all have crutches to lean on in life. Many people rely on family. Others, exercise or their church of choice. For many, friends prop them up, listen to them and give them a kick in the shins or a hug of encouragement when its most needed.

For some people, however, these support systems are either not available or not sufficient for their needs. So they’re forced to seek guidance, encouragement and motivation in their personal, professional, spiritual and mental lives from another source.

This is the void occupied by Landmark Worldwide, “…an international personal and professional growth, training and development company — a global educational enterprise committed to the fundamental principle that people have the possibility of success, fulfillment [sic] and greatness”, according to their website.

Landmark is most famous/ infamous for its life coaching courses, sold to the public under the sub-brand banner of ‘The Landmark Forum’. The Forum is (initially, at least) sold as a three-day residential seminar during which participants are coached and encouraged to bring about positive developments in their lives. The sales pitch sounds intriguing (if a little New Age, ‘self help book’ mantra) from the outset: -

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Harry Lang

I'm a UK based CMO and author of 'Brands, Bandwagons & Bullshit' - a guidebook for young people about how marketing, advertising, media and PR work.