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LinkedIn for Dummies- How To Improve Your Profile, Reach & Engagement
A friend of mine who runs a property business got in touch & asked for help to improve his LinkedIn presence. He doesn’t spend much time on here, but recognised there were benefits.
So I jotted down the below.
Less ‘LinkedIn for Dummies’, more ‘LinkedIn for those who don’t use it much’. I hope this will be useful to some of you, your kids & junior team members as they enter the workplace. Feel free to share!
🗣 Profile
⏭ Add a decent profile pic — professional but approachable
⏭ Add a header image — logo plus eye catching pic
⏭ Clarify in your Bio what you’ll post about = tell people if they follow you, they’ll get X, Y & Z. Stick to your domain, be the knowledge leader in those topics = manage expectations and reward loyal followers
⏭ Ask clients and partners for skills endorsements & recommendations & add (up to 100) new skills to your profile
✍ Posts & Content
⏭ Aim to write minimum 3 posts per week — find trending stories in the news and share an opinion
⏭ Intriguing opening lines WORK! It’s not click bait if you deliver on the promise
