The A to Z of LinkedIn Users

Harry Lang / Brand Architects

The Apparition

Floats around in the background, occasionally dropping a ‘Like’ on their company posts, with only their work anniversary posts to let you know they exist

The Batman

Only appears at night to jump to the defence of causes, people and businesses with a firm word before disappearing into the darkness

The C U Next Tuesday

Posts antagonistic, inflammatory nonsense in the veiled hope it’ll get them noticed. Follows the wisdom Nigel Farage to a disturbingly stalkerish degree

The Dare To be Different

Posts light-hearted, twee platitudes, idioms and quotes before reverse parking a business lesson into them

The Electrify Everything

They ride an ebike and aspire to own a Tesla (when the lease on their Nissan Leaf runs out in six years). Everything is fearful but electricity can save us all, apparently

The Fact Checker

Never posts, only comments — usually to dispel a supposed untruth in a post or comment by someone they’ve never met. AKA The modern-day pub bore.

The Grinch