The Lockdown Advertising Wars — Christmas is Coming

Covid gave some brands the chance to spread their creative wings — whilst others flew too close to the sun. Now we’re on the precipice of Christmas ad season — how bad could it get?

If there was one reliable constant in marketing through the past few months — one single device that would summarise the difficulties we’ve all faced and workarounds we’ve become used to — it’s the Zoom-based TV ad.